As consumers, we expect the vegetables we purchase and consume to be fresh and delicious. However, most of us don’t stop to consider how the vegetables we get from food chains, airlines, restaurants and hotels are sourced in the first place. That’s where vegetable wholesalers come into the picture. Ensuring these businesses can supply their customers with fresh and tasty food can be the difference between happy customers and angry ones that complain or decide never to come back. However, with so many vegetable wholesalers to choose from it can get somewhat overwhelming. In addition, not every industry will work with the same wholesaler as not all of them have the capacity or product to meet their demands. So, how does each industry do it?

How do food chains do it?

Food chains such as supermarkets or your local grocer need to source fresh vegetables on an ongoing basis. These places cater to local consumers and need to ensure the quality of their veggies are of the highest standard. Working with the right wholesaler means finding someone who can meet their needs by consistently delivering fresh produce. Supermarkets are more likely to work with multiple vegetable wholesalers as they usually offer more variety and need to purchase larger volumes. Specialty stores will often import vegetables that are not found locally that are usually sourced from foreign vegetable wholesalers.

How do airlines do it?

For airlines, the issue is less with offering variety and more with just making sure they have enough supply to meet their demand. Airlines serve thousands of people a day on flights around the world. For airlines that offer only domestic flights, these companies may be more inclined to purchase from local vegetable wholesalers. For the rest of the airlines that fly internationally, they will most likely get their vegetables from several different vegetable wholesalers worldwide. With so many meals to prepare and so many mouths to feed, airlines know it’s essential to work with the right vegetable wholesaler.

How do restaurants do it?

Restaurants need to consume large volumes of vegetables on a daily basis. With people choosing to make healthier food choices, it’s never been more important to source fresh and delicious vegetables. Restaurants usually tend to work with local vegetable wholesalers, which helps ensure they can get everything faster while also helping to promote support for local farmers and growers. Depending on the season, some vegetables may not be available or may go up in price as they become scarcer or need to be imported from overseas. This is why many restaurants will update their menus based on the different seasons and based on what vegetables are available from their vegetable wholesaler.

How do hotels do it?

Like restaurants, hotels also need a steady supply of vegetables to feed their customers on a daily basis. The only difference is they need a whole lot more of it. These days many hotels have huge dining rooms that seat hundreds of hotel guests, whether breakfast, lunch, or dinner. Peak seasons and holidays can get especially tense with many hotels working at full capacity needing to feed hundreds if not thousands of hungry guests. Working with the right vegetable wholesalers can mean the difference between happy and angry guests who may never return. Hotels will also change up the food they serve based on the seasons and availability of different vegetables.

Negev Produce’s Vegetables

Negev Produce has been growing and exporting vegetables, including carrots, potatoes and radishes, to vegetable wholesalers in countries across the European Union for many years. Our vast knowledge and experience have helped us create some of the most delicious and sought-after vegetables in Israel and abroad.

The next time you find yourself at your local fruits and vegetable wholesalers’ market or grocery store, you may be purchasing and enjoying one of Negev Produce’s delicious potatoes, radishes or carrots. We supply only the best vegetables, delivered fresh and delicious.

For vegetable wholesalers looking to import the freshest vegetables and fruits from Israel or if you’re just looking for more information about Negev Produce, visit https://negev-produce.co.il